Founder · Acquirer · Operator
Deals are made at the table.
I have sat on both sides of the deal, buy-side and sell-side, and I run SugarNova Group as Founder and Group CEO. I help founders build businesses worth owning, and I know where to eat while we discuss it.
I. Acquisitions
Not an operator who picked up deals. A dealmaker who built a group.
I think about a business the way an acquirer does: what is it worth, and to whom. Much of my deal work is under NDA, so you will find no names or figures here.
- Preparing to sell
- Acquiring and combining
- Growth that raises the multiple
II. Ventures
The group I built.
Founder and Group CEO, since 2016SugarNova GroupOne growth engine across PR, AI search, SEO, paid media and CRO. We take equity in the brands we grow.Visit SugarNova
Specialist PR divisionGlossy PRPR for beauty, skincare, health and wellness founders, planned to lift Google and AI search visibility.Visit Glossy PR
III. The Table · @ShayneLovesFood
A good table is a business lesson.
The restaurants, producers and food brands I rate, and what makes them work as businesses.
Pull up a chair
About
I think like an investor who has to live with the result.
Years on deal teams before I founded SugarNova in 2016. Today I grow the group, advise founders on what their business is worth, and look for the next great table.