II. Ventures
The group I built, and how it grows brands.
I founded SugarNova in 2016. The same buy-and-build playbook I use with founders built the group itself, bringing Glossy PR in as our specialist PR division.
Founder and Group CEO, since 2016SugarNova GroupOne growth engine across PR, AI search, SEO, paid media and CRO for ambitious operators, DTC brands and high-ticket businesses. We take equity in the brands we grow.Visit SugarNova
Specialist PR divisionGlossy PRPR for beauty, skincare, health and wellness founders: coverage in the titles their customers trust, planned to lift Google rankings and AI search visibility.Visit Glossy PR
Equity, not just fees.
Building a brand to be worth more, then exiting in a few years, is worth far more than years of retainer fees. So where the fit is right, we take a stake in what we grow.